Lead Generation · Local Businesses
LEAD GENERATION FOR LOCAL BUSINESSES.
More traffic does not pay the bills; calls and booked work do. We build the search, Maps and paid channels that put your business in front of people ready to buy, bring every call and form into one report, and show you which source earned each lead.
Talk to a partner: (510) 309-4654 — you will speak with one of the three cofounding partners. No sales rep, no junior hand-off.
Leads this week
Sample data
12
Calls
5
Forms
7
Booked
Call
Quote request
Maps
Form
Service booking
Website
Call
Estimate
Ads
Every lead tracked
Local Growth. Real Results.
Lead Generation That Brings You Calls, Not Just Traffic
If you are asking how to get leads for my business, start with where your customers already look. For a local business that is Google: the map, the search results and, where it pays, an ad. Lead generation is the work of showing up in each of those places and making the next step easy, so a visitor becomes a call.
Free Audit
WHERE ARE YOUR LEADS COMING FROM?
We will look at your profile, your site and your competitors, then show you where leads are leaking and what we would fix first.
Free audit · Month to month · Owner-led
🗺️
Google Maps and the Map Pack
The listings above the results get the calls from people searching “near me”. We build the profile that earns a place there.
Visibility
🔎
Local search results
Pages written the way people phrase the search, so you appear when they are ready to hire.
Core
⭐
Reviews as proof
A review routine that turns finished jobs into the trust the next customer needs before calling.
Trust
🖥️
A site that takes the call
Click-to-call, forms that work on a phone and a clear next step on every page.
Conversion
📣
Paid advertising, where it pays
Google and Facebook ads when the numbers say a lead costs less than the work it brings.
Paid
📊
Follow-up and tracking
Every call and form counted by source, so you know which channel to feed.
Proof
What Our Lead Generation Services Include
What you get
🗺️
Google Business Profile and local SEO
The base of local lead generation: a complete profile and pages that match what people search. See our local SEO services and Google Business Profile services.
Foundation
🖥️
A lead generation website
A website built to turn visits into calls: fast on mobile, with click-to-call and short forms. See our website design services.
Conversion
📣
Local advertising services
Search and Facebook ads for the jobs and areas where they pay back, set up with a lead target and a cap.
Paid
📞
Call and form tracking
Every lead counted by source, so reports show calls, not just clicks. Our guide to call tracking for local businesses explains how.
Proof
📊
A monthly working session
We go through the real numbers with you each month, and agree what to do next.
Reporting
Pay for Leads Only Where the Math Works
We are not an ad agency that sells spend. Paid ads are one channel, and we turn them on when a lead costs less than the work it brings. Our comparison of local SEO versus Google Ads shows how we decide.
Some ad products already work the way an owner wants. A PPC campaign charges per click, while Google’s Local Services Ads charge only for valid leads, and leads Google judges invalid or low quality are not charged. Facebook ads suit a different job: reaching people who are not searching yet. We say which of the two fits your business, and which does not.
Per lead
How Google’s Local Services Ads charge: valid leads, not clicks
Google’s Local Services Help counts answered calls, messages and booking requests as leads. We use the same idea for every channel: count the lead, then judge the spend.
Get a Free Lead Audit →How We Build Your Lead Generation Plan
How it works
Good lead generation is a sequence, not a bundle. We count what you get today, fix the foundation, then add one channel at a time, so you can see what each one earns before the next is switched on.
STEP 01
Count today’s leads
We set up call and form tracking so we know where your leads come from now.
STEP 02
Fix the foundation
Profile, pages and site, so the traffic you already get turns into calls.
STEP 03
Add the channels
Local SEO first, then reviews, then ads where the numbers support them.
STEP 04
Follow up
A simple routine so no call or form goes unanswered.
STEP 05
Review and adjust
A monthly session on real numbers. Expect first movement in 60 to 90 days and compounding over 6 to 12 months.
Start With a Free Lead Generation Audit
Whether you are starting from scratch or already running ads and SEO, the first step is the same: we look at what you have. You get an honest read on what is working, what is not, and where your next lead should come from.
There is no obligation to hire us afterwards. If your Google profile and site are already doing their job, we will say so and point you to the one change worth making.
Start Here
LET’S COUNT YOUR LEADS.
Tell us what you sell and where your customers are. We will map the channels worth using and the order to start in.
No pitch · No contract · Owner-led
Working in a trade? See our pages for contractors and the marketing agency for small businesses we run.
Lead Generation Questions
FAQ
What is lead generation for a local business?
It is the work of getting people who want what you sell to contact you. For a local business that means Google Maps, local search, reviews, your website and, where it pays, ads.
How do I get more leads for my business?
Start by counting the leads you get now and where they come from. Then fix your Google profile and site, and add channels one at a time.
Is a lead generation website different from a normal website?
Yes. It is built for the next step: fast on mobile, click-to-call, short forms and pages for each service.
Do you run paid ads?
We do, but only where the math works. Many local businesses get more from Maps and search first.
How long until my leads increase?
Most businesses see first movement in 60 to 90 days, with results compounding over 6 to 12 months. Profile fixes can show up in days to weeks.
What is a good lead generation website for a small business?
One that loads fast on a phone, says what you do in the first line and puts a call button and a short form on every page.
How do you count a lead?
A call, form or booking request from a real prospect, tracked by source. We do not count clicks or visits as leads.
Free Audit · No Obligation
SEE WHERE YOUR NEXT LEAD COULD COME FROM.
Start with a free audit. We will look at your profile, your site and your competitors, then tell you what we would do first, in plain English. No pitch, no pressure.
Free consultation · Month to month · Owner-led